Quiz – Why Empathy Matters

Question 1 of 6

1. Question

A budgeting tool

The foundation for understanding real user needs

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A clever marketing tactic

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A final testing step

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A budgeting tool

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Question 2 of 6

2. Question

Fifty percent more likely

Eight times more likely

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Twice as likely

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Ten times more likely

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Fifty percent more likely

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Question 3 of 6

3. Question

Passive and active empathy

Cognitive and affective empathy

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Visual and verbal empathy

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Financial and technical empathy

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Passive and active empathy

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Question 4 of 6

4. Question

Large paid survey panels

Conversations, observations, and deep listening

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Expensive research labs

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Advanced analytics software

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Large paid survey panels

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Question 5 of 6

5. Question

Match each empathy tool with what it involves.

Sort elements

Talking with real users
Watching real behavior
Hearing real pain points

Conversations

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Observations

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Listening deeply

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Question 6 of 6

6. Question

Empathy is described as your design North ___. Complete the phrase with one word.

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