Quiz – Market Research Essentials

Question 1 of 6

1. Question

To avoid talking to customers directly

To uncover customer needs, preferences, and market opportunities

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To confirm the internal team’s existing assumptions

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To replace strategic decisions with raw data alone

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To avoid talking to customers directly

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Question 2 of 6

2. Question

Neither, relying on intuition instead

Both qualitative and quantitative methods together

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Only quantitative surveys with large samples

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Only qualitative interviews with a few people

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Neither, relying on intuition instead

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Question 3 of 6

3. Question

Which competitor has the largest team

Discrepancies between customer expectations and current market solutions

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The exact revenue a product will generate

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The internal budget available for marketing

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Which competitor has the largest team

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Question 4 of 6

4. Question

Collecting data without any structure

Ethical data collection and transparent research practices

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Ignoring privacy concerns to gather more data

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Keeping findings hidden from decision makers

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Collecting data without any structure

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Question 5 of 6

5. Question

Match each concept to its description.

Sort elements

Explores motivations, needs, and preferences in depth
Measures patterns across a larger sample
Compares expectations against current solutions

Qualitative research

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Quantitative research

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Gap analysis

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Question 6 of 6

6. Question

What is the name of the technique that compares customer expectations with current market solutions to reveal opportunities?

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