Quiz – Go-To-Market Strategy

Question 1 of 6

1. Question

To avoid defining a target audience

To align all organizational functions around the launch

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To replace the need for any product

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To keep each team working in isolation

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To avoid defining a target audience

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Question 2 of 6

2. Question

The org chart alone

The Four Ps and the Business Model Canvas

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The periodic table and a food pyramid

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A random checklist with no structure

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The org chart alone

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Question 3 of 6

3. Question

By copying a competitor’s audience

Precisely, based on legitimate customer research

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As broadly as possible with no research

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By guessing without any data

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By copying a competitor’s audience

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Question 4 of 6

4. Question

With no attention to transparency

Through coordinated distribution, pricing, and promotional tactics

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Through unrelated, uncoordinated actions

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By ignoring pricing and distribution

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With no attention to transparency

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Question 5 of 6

5. Question

Match each GTM element to its role.

Sort elements

Defines who the launch is for
States the distinct benefit offered
Gets the offer to customers
Communicates the offer to the market

Target audience

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Value proposition

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Distribution

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Promotion

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Question 6 of 6

6. Question

Constant changes to the value proposition

Ethical standards and customer transparency

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Secrecy about the product’s real value

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Misleading claims to win faster

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Constant changes to the value proposition

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