Quiz – Empathy Maps Essentials

Question 1 of 6

1. Question

Who created empathy maps and when?

Dave Gray at XPLANE in 2012

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Alan Cooper in 1999

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Tim Brown in 2008

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Herbert Simon in 1970

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Question 2 of 6

2. Question

Which four quadrants does an empathy map cover?

What users think, say, do, and feel

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Cost, time, scope, and quality

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Who, what, when, and where

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Plan, build, test, and ship

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Question 3 of 6

3. Question

What must you separate carefully when mapping?

Facts from assumptions

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Colors from fonts

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Budget from timeline

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Team from stakeholders

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Question 4 of 6

4. Question

What does the capsule say you must secure during research?

Informed consent, respecting user privacy

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A patent

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Executive sign-off

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A press release

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Question 5 of 6

5. Question

Match each empathy map quadrant with what it reveals.

Sort elements

Concerns and beliefs
Public communication
Actual behaviors
Emotions and motivations

Think

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Say	Correct Incorrect Correct answer

Do	Correct Incorrect Correct answer

Feel	Correct Incorrect Correct answer

Question 6 of 6

6. Question

Fill in the blanks.

Empathy maps were created by Dave Fill in the blank 1 of 2 at XPLANE in Fill in the blank 2 of 2 , helping teams map what users think, say, do, and feel.