Quiz – Digital Hub Strategy

Question 1 of 6

1. Question

Random reach

Conversion and resilience

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Only ad spend

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Nothing measurable

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Random reach

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Question 2 of 6

2. Question

Higher algorithm risk

Data ownership and independence from algorithm changes

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Full dependence on platforms

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Loss of control

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Higher algorithm risk

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Question 3 of 6

3. Question

Ad fatigue

Customer lifetime value and authentic relationships

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The bounce rate

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Unsubscribe rates

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Ad fatigue

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Question 4 of 6

4. Question

A rented platform

Your owned central website

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A paid social account

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A competitor’s site

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A rented platform

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Question 5 of 6

5. Question

Match each element to its benefit.

Sort elements

Data ownership
Independence from algorithms
Higher lifetime value
Improved resilience

Central hub

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Owned media

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Omnichannel foundation

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Hub and Spoke

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Question 6 of 6

6. Question

Fill in the blanks.

Owning your central Fill in the blank 1 of 2 gives data ownership and independence from Fill in the blank 2 of 2 changes.