Quiz – Design Thinking Basics

Question 1 of 6

1. Question

Copying competitor features

Understanding real user needs

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Maximizing production speed

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Reducing team headcount

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Copying competitor features

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Question 2 of 6

2. Question

Peter Drucker and Michael Porter

Tim Brown at IDEO and David Kelley at Stanford

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Steve Jobs and Bill Gates

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Henry Ford and Frederick Taylor

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Peter Drucker and Michael Porter

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Question 3 of 6

3. Question

Customer satisfaction data

Assumptions about what people need

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Verified user interviews

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Rapid prototypes

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Customer satisfaction data

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Question 4 of 6

4. Question

Waiting for certainty

Prototyping

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Longer planning cycles

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Delegating to executives

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Waiting for certainty

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Question 5 of 6

5. Question

Only Stanford graduates

Everyone, regardless of background or experience

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Only professional designers

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Only Fortune 500 executives

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Only Stanford graduates

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Question 6 of 6

6. Question

Match each Design Thinking principle to its description.

Sort elements

Start from real human needs, not assumptions
Build and test ideas early instead of only theorizing
Design around the people who will use the solution
Refine through repeated testing and feedback

Empathy first

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Prototyping

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Human-centered

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Iteration

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