Quiz – Create Personas Research

Question 1 of 6

1. Question

Marketing slogans

Research-based representations of target users

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Simple demographic lists

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Random fictional characters

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Marketing slogans

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Question 2 of 6

2. Question

Alex Osborn

Alan Cooper

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Dave Gray

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Carol Dweck

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Alex Osborn

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Question 3 of 6

3. Question

They are too short

They are not grounded in real user research

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They are too colorful

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They have too many names

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They are too short

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Question 4 of 6

4. Question

Sell them externally

Share them so everyone aligns on users

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Keep them secret

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Delete them after launch

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Sell them externally

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Question 5 of 6

5. Question

Match each persona element with what it captures.

Sort elements

Basic identity
What they want to achieve
Frustrations they face

Name and role

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Goals

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Challenges

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Question 6 of 6

6. Question

Personas shift teams from guessing to truly ___ users. Complete with one word.

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