Quiz – Budget Allocation Fundamentals

Question 1 of 6

1. Question

Random spend caps

Clear objectives and your audience

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The office lunch menu

Correct Incorrect Correct answer

Competitor payroll

Correct Incorrect Correct answer

Random spend caps

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Question 2 of 6

2. Question

Unverified blogs alone

HubSpot and Statista

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Anonymous forums

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Personal opinion only

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Unverified blogs alone

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Question 3 of 6

3. Question

At completely random times

Monitor weekly, adjust quarterly

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Never review them

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Only once per decade

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At completely random times

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Question 4 of 6

4. Question

By avoiding data

With proven channel splits

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With untested guesses

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By spending all on one ad

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By avoiding data

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Question 5 of 6

5. Question

Match each action to its timing or purpose.

Sort elements

Done before allocation
Informs channel choice
Done weekly
Done quarterly

Define objectives

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Use benchmark data

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Monitor performance

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Adjust allocation

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Question 6 of 6

6. Question

Once per decade

Quarterly

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Never

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Every hour

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Once per decade

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