Quiz – Affinity Mapping Fundamentals

Question 1 of 6

1. Question

Affinity mapping is rooted in which method?

The KJ Method by Kawakita Jiro

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The Delphi method

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The Socratic method

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The scientific method

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Question 2 of 6

2. Question

When creating cards you should capture:

One insight per card

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Many insights per card

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Only final conclusions

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Only demographics

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Question 3 of 6

3. Question

When clustering, you should:

Let themes emerge organically without forcing premature categories

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Force predetermined categories immediately

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Avoid grouping similar cards

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Discard all outliers

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Question 4 of 6

4. Question

Which framework supports iterative theme refinement?

Braun and Clarke’s thematic analysis

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Porter’s value chain

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Maslow’s hierarchy

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The Kano model

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Question 5 of 6

5. Question

Order the affinity mapping steps.

Sort elements

Capture one insight per card
Cluster cards by conceptual similarity
Name each emergent theme

Step one

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Step two

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Step three

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Question 6 of 6

6. Question

After 12 interviews your team has 200 sticky notes of observations on a wall. What is the right next move in affinity mapping?

Move cards sharing conceptual similarity into proximity and let clusters form

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Immediately assign fixed categories decided before the research

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Delete notes that do not fit your hypothesis

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Have one person cluster silently without team input

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