Quiz – Digital Customer Journey

Question 1 of 6

1. Question

The subscription is cancelled

Prospects are attracted through search, social, and content

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The purchase is finalized

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A refund is requested

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The subscription is cancelled

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Question 2 of 6

2. Question

Ignoring the brand

Evaluating solutions via reviews and messaging

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Immediate checkout only

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Ending the relationship

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Ignoring the brand

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Question 3 of 6

3. Question

Pushy cold calls

Trust-building and nurturing

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Aggressive spam

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Hidden pricing

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Pushy cold calls

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Question 4 of 6

4. Question

A high bounce rate

Retention and advocacy

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One-time discounts only

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Abandoned carts

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A high bounce rate

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Question 5 of 6

5. Question

Match each journey stage to its focus.

Sort elements

Attracting prospects
Evaluating solutions
Driving conversions
Building loyalty and advocacy

Awareness

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Consideration

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Decision

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Retention

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Question 6 of 6

6. Question

Name the customer journey stage where prospects first discover a brand through search, social, and content.

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