Quiz – Master Market Positioning

Question 1 of 6

1. Question

The payroll schedule

Your unique identity in the customer’s mind

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The company’s tax structure

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The office floor plan

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The payroll schedule

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Question 2 of 6

2. Question

Reach, frequency, and cost

Target audience, differentiation, and authentic value proposition

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Logo, slogan, and color palette

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Price, discount, and coupon

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Reach, frequency, and cost

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Question 3 of 6

3. Question

Office expenses

Market adoption and revenue growth

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Employee turnover

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Production defects

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Office expenses

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Question 4 of 6

4. Question

Copying a rival’s statement word for word

Honest competitive analysis and avoidance of misleading claims

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Exaggerated claims to stand out

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Ignoring what competitors offer

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Copying a rival’s statement word for word

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Question 5 of 6

5. Question

Match each formula part to its question.

Sort elements

Who exactly are we for?
Why are we different from alternatives?
What real benefit do we deliver?

Target audience

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Differentiation

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Value proposition

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Question 6 of 6

6. Question

In one word, what quality must the competitive analysis behind a good positioning statement have?

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