Quiz – Brand Positioning Strategy

Question 1 of 6

1. Question

The number of products in your catalog

The mental territory your brand occupies in the customer mind

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The physical location of your retail stores

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The total advertising budget for a quarter

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The number of products in your catalog

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Question 2 of 6

2. Question

Fast delivery, wide stores, and long opening hours

Clear brand identity, defined target audience, and genuine differentiation

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Low prices, mass reach, and frequent discounts

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A large sales team, a big budget, and many products

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Fast delivery, wide stores, and long opening hours

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Question 3 of 6

3. Question

By the size of your headquarters

By how customers perceive you versus the alternatives

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By how many employees you have versus rivals

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By the age of your company versus rivals

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By the size of your headquarters

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Question 4 of 6

4. Question

Avoiding any form of differentiation

Consistency across all touchpoints over time

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Changing the message for every campaign

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Copying the market leader’s claims

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Avoiding any form of differentiation

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Question 5 of 6

5. Question

Match each positioning element to its role.

Sort elements

Defines who you are and what you stand for
Specifies whose mind you want to occupy
Sets you apart through a unique value proposition

Brand identity

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Target audience

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Differentiation

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Question 6 of 6

6. Question

Match each concept to its description.

Sort elements

The place a brand holds in the customer mind
The genuine reason to choose you
Value built by consistent positioning over time

Mental territory

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Unique value proposition

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Brand equity

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