Quiz – Brand Consistency Matters

Question 1 of 6

1. Question

It increases friction instead

30 percent

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90 percent

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5 percent

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It increases friction instead

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Question 2 of 6

2. Question

Eliminate all customers

Command premium pricing and increase customer lifetime value

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Lower product quality

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Increase acquisition costs

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Eliminate all customers

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Question 3 of 6

3. Question

Avoid measuring anything

Audit all touchpoints systematically

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Ignore all touchpoints

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Change guidelines randomly

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Avoid measuring anything

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Question 4 of 6

4. Question

Only after bankruptcy

Quarterly

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Once per decade

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Never

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Only after bankruptcy

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Question 5 of 6

5. Question

Match each consistency concept to its description.

Sort elements

Reduces customer decision friction
Enabled by strong consistency
Reviews all brand contact points
Establish clear standards

Consistency

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Premium pricing

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Touchpoint audit

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Brand guidelines

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Question 6 of 6

6. Question

Fill in the blanks.

Brand consistency reduces decision Fill in the blank 1 of 3 , commands Fill in the blank 2 of 3 pricing, and should be measured Fill in the blank 3 of 3 .